Simplify and Scale Voice and Video Deployments

Enhance User Experience End-to-End

Media Awareness helps the network to become application and rich-media context aware end to end. The network works together with the video endpoints and applications for optimal quality of experience for end-users and improved visibility for IT.

The solution includes three features:

• Flow Metadata manages and transfers application attributes to the network, allowing appropriate policies to be applied at each hop, end to end.
• Media Services Proxy uses light weight, deep-packet inspection techniques to snoop standards-based signaling protocols. Media Services Proxy produces flow metadata attributes that can be shared among network nodes.
• Cisco Network-Based Application Recognition, Version 2 provides protocol detection for a network, which is the process by which the system determines that a particular network flow is from a specific application.

Media Awareness helps organizations:

• Differentiate business-critical applications and determine the importance of a session based on its business value so the network can consistently provide service assurance and optimal user experience
• Extract actionable application information from the network

Solution Overviews

• Medianet 2.x Solution Overview

Additional Resources

• Media Awareness Q&A

Relevant Solution Products

• Cisco Prime Assurance Manager
• Cisco Prime Collaboration Manager
• Cisco WebEx
• Cisco Catalyst Switches
• Cisco Integrated Service Routers
• CDN Partners Systems Products