Valuable Research on the Customer Experience

According to Forrester Research, successful organizations will differentiate themselves by delivering consistent, highly secure, customizable, and scalable customer experiences.

To help customers better understand this trend, we have commissioned the Cisco Connected Customer Experience Report series. These reports are based on interviews of end-users and business professionals from 10 countries in healthcare, retail banking, automotive, and retail. They covered three subjects:

• Privacy and personal service
• In-person versus virtual customer service
• People's reliance on machines.

Some of the answers and preferences may surprise you.

Organizations that deliver great customer experiences will realize true business impact through better operating efficiencies, improved customer loyalty, and growth. The first step of that journey is to better understand your customers. This report offers valuable insights to help you achieve that first step.

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