Challenge

In financial services, maintaining efficient and profitable growth without sacrificing the customer experience requires strategic use of technology. WesBanco, which operates 114 branches in West Virginia, Ohio, and Pennsylvania, wanted to expand operations without taking on more expense and use technology to empower its employees to deliver superior customer service.

The Solution

WesBanco knew it needed to give its employees their choice for the devices they use to serve customers. A data centralization platform powered by Citrix XenApp running on Cisco UCS enabled WesBanco to adopt a secure BYOD policy for its 1700 employees to be more productive and process customer transactions faster.

Outcomes

WesBanco has nearly doubled in size through two expansion deals without any additional IT staff. It has saved $1 million in operating expenses over 1 year. Employee login times have decreased by 75 percent; applications return data faster; and customer transactions are completed within 2 seconds, enabling one of Pittsburg’s top banks to focus on delivering quality customer experiences.