Connecting online and in-store retail channels

Connecting online and in-store retail channels

Company: Altarea Cogedim

Industry: Retail

Location: France

Company Size: 1300 Employees


Challenge

  • Create a differentiated shopping experience.
  • Learn more about shoppers' behaviors.
  • Use integrated information to increase customer footfall.

Solution

  • Cisco WiFi network and Connected Mobile Experiences (CMX)

Outcomes

  • Qwartz newsletter now has 60% open rates compared to 20% industry standard.
  • Seventy percent of retail clients take Qwartz loyalty cards in the store.
  • Invaluable market data has been available to retail clients from day one.
Purchase decisions are better informed, and people never miss out on promotions or bargain buys. So they leave with a truly memorable retail experience.
- Blandine Charvériat-Louis,
Chief Marketing Officer, Altarea Commerce

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