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Mobile Internet Applications and Services

Day/Session Pass: Attract Price-Sensitive and Casual Mobile Users

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Introduction

Some mobile users want to purchase only occasional mobile data access for their laptops, tablets, or smartphones, without signing up for a long-term contract. Time-based data plans that let users access mobile data networks for a specific period (for example, an hour, a day, or a session) allow operators to monetize casual mobile data users. The session ends when the user reaches the expiration of the time period purchased (or reaches a defined data quota of usage).

What Is The Opportunity?

Achieve new revenues by offering price-sensitive and casual mobile users temporary, time-based access to the operator's mobile data network.

What Are The Challenges?

• Offering mobile data plans with both time-based (when a time period is exhausted) and volume-based (when a maximum data allowance is reached) quota enforcement

• Notifying subscribers when quotas reach thresholds or time periods expire

How Will This Impact My Business?

• Increases average revenue per user (ARPU) with more a granular market segmentation to reach pragmatic users who prefer to only occasionally access mobile data networks (Figure 1)

• Attracts a wider range of subscribers with the best plans for the subscribers' desired usage

• Provides up-sell opportunities to market postpaid data plans with specific promotions targeting casual users

Figure 1. Day/Session Pass Appeals to Price-Sensitive and Casual Mobile Users

What Do I Need?

• Cisco® ASR 5000 Multimedia Core Platform: Purpose-built mobile multimedia core platform that delivers the performance and intelligence required by today's mobile networks.

• Cisco In-Line Services: Intelligent functions that are integrated into the Cisco ASR 5000 and implemented in the bearer traffic, eliminating the need for external lower-reliability network elements while simplifying the network through integrated services. The Day/Session Pass uses several In-Line Services functions, such as Application Detection and Control, Enhanced Charging Service, and policy enforcement.

• Cisco Mobility Unified Reporting: Solution providing comprehensive statistical analysis and trending of network attributes and subscriber sessions through tight integration with the deep packet inspection (DPI) capabilities of the Cisco ASR 5000. The solution helps operators optimize network performance, target new services, and plan infrastructure investments.

• Cisco Policy and Charging Control (PCC): Standards-based, highly scalable solution for operators to efficiently optimize network resources across subscribers and services while providing significant revenue opportunities by allowing the deployment of new personalized services.

Why Cisco?

Cisco IP Next Generation Network (IP NGN) offers a comprehensive end-to-end IP solution encompassing Radio Access Network (RAN) backhaul, IP edge and aggregation, Evolved Packet Core (EPC), IP core, and data center, optimized for the mobile data surge, while providing an intelligent common IP core across all access types. Cisco's access-independent, IP-based Mobile Internet solutions are essential promoters of operator differentiation, new revenues, network optimization, and profitability.
In addition, Cisco Services has the experience, tools, and best practices to help operators reduce time to market in deploying mobile network solutions.

Get Started Today

To find out how Cisco can help you gain new revenues by offering new and differentiated personalized mobile broadband services, contact your Cisco representative or visit www.cisco.com/go/mobile.