WebEx Case Study: Seagate Technology
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Next Steps:
New Launch Strategy Delivers Amazing Sales
Challenge:
Seagate Technology wanted to bypass traditional B2B channels and market its new product directly to end users.
Solutions:
WebEx-facilitated B2C product launch garners thousands of attendees with zero advertising budget.
Results:
- Exceeded initial sales unit goal by significant margin
- Created instant backlog of demand for Seagate’s new drive
- Created viral marketing effect with thousands of YouTube views of webcast
Thanks to this event, we doubled the sales forecast we had in place for the product launch…- Joni Clark, senior product marketing manager, Seagate Technology