Expand Sales with Online Educational Events
Challenge:
Utilize online educational events to reinforce industry leadership position and strengthen existing customer relationships.
Solutions:
Cisco WebEx application provides stable, cost-effective global online educational events.
Results:
- Created long-term strategy to engage customers at significantly lower costs
- Achieved top-of-mind awareness while virtually eliminating need for advertising
- Supported sales team's pursuit of active qualified leads, closing transactions more quickly
With WebEx solutions, we can nurture active accounts, [and] generate qualified leads. Our sales team is better equipped to execute [more effective] strategies.- Shannon Moore, marketing coordinator, Brüel & Kjær