New Experiences, New Revenue

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Next Steps:

Millennium Stadium

Challenge:

Home of the Wales national rugby union team and the Wales national football team, Millenium Stadium wanted to deliver an unprecedented sporting experience for fans and visitors.

Solutions:

StadiumVision delivers seven channels of HD video throughout the stadium from an expanded channel line up to 450 displays for over 74,500 visitors to experience.

Results:

  • New revenue stream by allowing targeted promotions and sponsorship activations
  • Seamless transformation of the venue from rugby to football to concerts and more

This is not only a great opportunity for the Millennium Stadium, but for the Welsh economy as a whole. We believe that by having the first stadium in Europe that provides fans with an integrated sporting experience at such a high level will attract more investment and visitors.
-Carwyn Jones, First Minister of Wales