Cisco Internet of Everything Case Study: F&F Clothing

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With the Internet of Everything and Cisco solutions, F&F helps in-store customers connect to the online store. They can visit a specialized kiosk called an Online Order Point, ask an employee to look something up on their F&F tablet, or connect through Wi-Fi on their own personal devices.

Challenge

A customer finds the perfect shirt for a night out, but your store doesn't have the right size in stock. With a few clicks, your customer orders it online right there in the store. It arrives at the store the next day.

Like many retailers, F&F wanted to:

  • Provide a wider range of sizes and styles by integrating online and physical stores
  • Connect with customers at whatever time and on whatever device the customer chooses

Solution

Through the Internet of Everything, F&F now brings the full online experience into stores, offering:

  • Connected physical and online stores through the Internet of Everything
  • Personalized in-store experiences with Cisco Connected Mobile Experiences

Outcome

  • Grew online sales during a key holiday period
  • Personalized advice and deals based on store location
  • Provided employees with new ways of helping customers

The combined [online and in-store] experiences helped us exceed our online targets over the holidays with over 50% sales growth.
- Emily Shamma,
Director of Online at F&F, Tesco