Newegg grew from a startup to become one of the largest online retailers of computer hardware and software. While its selection of more than 3 million products and competitive pricing played a role, it was the company's dedication to the overall shopping experience that really distinguished it.

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Challenge

• Sell Cisco Small Business Support Service with Small Business products
• Tie serial number of product to service contract easily
• Help customers gain increased value and satisfaction from purchases

Solution

• New service purchase and entitlement capability allows partners to sell services the same way they sell products
• Online end-customer registration capability enables easy activation of service contracts

Results

• Went from zero service sales to a significant services attach in first quarter alone
• Enabled Newegg to offer Cisco services for the first time, delivering greater customer satisfaction on their hardware purchases while contributing greater margin
• It is now easy for end users to enter serial numbers, entitling them to their service contracts immediately