Live streaming media events generate higher quality and lower cost sales leads.
The Cisco Event Marketing organization generates high-quality sales leads by producing live streaming-media events for global Cisco customers. The economics of lead generation from online events are favorable compared to Cisco in-person events based on cost per registrant, cost per attendee, and cost per lead. What’s more, a higher percentage of leads from online events convert to sales.
This case study provides examples of online events using streaming media and details online event exit survey results that reveal:
- High-quality sales leads from online events
- A high number of online participants who have near-term purchase plans
- Increased customer loyalty
