Left: “Our store is your store.” (photo: two women in a retail store) Right: U.S. Personal Consumption Expenditures: Women’s and Children’s Clothing and Accessories (in $ billions): 2003: 163.1, 2004: 171.3, 2005: 180.5. Source Bureau of Economic Analysis, U.S. Dept. of Commerce

When personal attention makes you feel like a valued customer instead of a faceless consumer—and network intelligence enriches the experience—you know you’re in the store of the future. The networked store remembers who you are, what you usually buy, and how you like to buy it. It guides you to merchandise or summons a sales associate. With radio frequency IDs and mobile Web pads, it shortens checkout times and keeps you from feeling stranded in the aisle or the fitting room. Video displays react to your presence and countertops turn into interactive touch screens. And information analysis gives store managers keen insights into day-to-day business, so they can plan for staffing needs and streamline the supply chain. By catering to the shopper as an individual, the network is putting a smile on the face of retail.

 

(photo: woman in store checking prices)

Enter an intelligent fitting room equipped with Cisco Unified Communications technology and you can scan the price tag to find out which style is in stock.

(photo: woman in store reaching for product)

Wireless technology helps shoppers find what they’re looking for and lets them scan items as they go. No waiting in line at the checkout counter.

< previous | next >