Connected Mobile Experiences

Customer Engagement

The ability to capture new customers and keep existing customers by delivering more value is essential to continued growth in all customer-facing industries. Cisco Connected Mobile Experiences (CMX) allows customers to connect through your onsite Wi-Fi. It opens a direct channel of communication that lets you better understand and deliver what your customers want.

When you more effectively engage your customers, you can:

• Increase loyalty of existing customers and attract new customers by providing them with a personalized experience
• Increase customer conversion by providing key information at critical decision points in the purchase process
• Reduce potential for show rooming by proactively responding to online customer behavior
• Increase brand exposure through social media check-in and feed streaming
• Increase customer satisfaction by helping customers make decisions more aligned with their needs

Venue Efficiency

By helping you better understand how your customers actually behave while at your site, Cisco CMX helps you make the best use of your floor plan. With this improved insight, you can:

• Determine the most trafficked locations to position or price products or services
• Adjust venue layout to optimize traffic flow in periods of high use
• Adjust venue layout to place goods or services along the most used pathways
• Staff service locations to accommodate customer flows and time of day
• Evaluate impact of floor plan adjustments

For your customers and your business, the Cisco CMX solution can deliver the right information at the right time.

Mobile and Cellular Infrastructure

HotSpot 2.0

This Cisco developed standard allows mobile device users to automatically shift from 3G/4G to W-Fi connectivity based on roaming credentials administered by services providers.

Service Provider Infrastructure

Most of the world's leading service providers use Cisco carrier-grade switches, routers, and network components.

Open up new revenue opportunities for enterprises and service providers. Cisco Connected Mobile Experiences (CMX) provide the wireless platform for business and network service innovation. Cisco Services, together with Cisco partners, offers services to help plan, build, and manage your mobile wireless solution and get the most from your existing network.

For enterprises, Cisco Services helps extend bring-your-own-device (BYOD) initiatives beyond employees, to engage customers with a personalized mobile experience based on their location and preferences. For service providers, Cisco Services can help expand 4G, Long-Term Evolution (LTE), and Wi-Fi services with small cells to provide personalized mobility services.

Get Started with CMX

To deliver an effective and optimized mobile experience, your deployment should consider the industry, business, customer, and your existing network infrastructure. Cisco Services, together with its partners, can help with professional services that support you across three important areas of your CMX platform:

• Planning
• Deployment
• Management

Plan Your Solution

During the planning phase, Cisco Services or a certified partner will assess your WLAN to:

• Evaluate your existing WLAN infrastructure
• Capture both technical and business input and requirements

Next, the team will use the Cisco WLAN Planning and Design Service, which includes location services and high-density wireless. Your services delivery team will use the assessment findings to help you plan and design your connected mobile experience solution, addressing important elements such as:

• Access point placement and mapping against venue size
• Location service functionality
• Security and compliance concerns

With the scope of your solution deployment well defined, your Cisco Services team can design a high-density, location-aware wireless network that:

• Addresses your primary needs
• Provides a clear path to future growth and expansion

Build Your Solution

The actual development and deployment of your Cisco CMX solution can be performed by Cisco Services teams or a qualified professional services partner. Either delivery model:

• Is built on proven Cisco methodologies
• Includes advanced technology expertise
• Uses Cisco smart services technology and intellectual capital

Manage Your Solution

After your Cisco CMX solution is in place, you can let Cisco or one of its partners manage day-to-day operations to help ensure:

• Peak performance
• Optimal return on investment

Talk to your Cisco representative or a certified partner service representative to tailor a solution for your needs.